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消费者购买商品的5大消费心理特征!
文章来源:本站原创   发布时间:2019-06-24   浏览量:837

xiaofeixinlixueyanjiubiaoming,xiaofeizhezaigoumaishangpinqianhouyouzhefuzadexinlihuodong,ernianling、xingbie、zhiye、minzu、wenhuachengdu、shehuihuanjingdengzhuduofangmiandechayi,zehuafenchuzhongduobutongdexiaofeiquntijiqigebuxiangtongdexiaofeixinlitezheng。genjuzhongguoshehuidiaochashiwusuo(ssic)jinxienianlaizhenduibaixingxiaofeixinlidediaochajieguo,datishangkejiangxiaofeixinlitezhengguinaweiyixiajizhong:

1、qiushixinli

dabufendexiaofeizhezaixiaofeiguochengzhongdezhuyaoxiaofeixinlitezhengshiqiushixinli,renweishangpindeshijixiaoyongzuizhongyao,xiwangshangpinshiyongfangbian、jialianwumei,bingbukeyizhuiqiuwaixingdemeiguanhekuanshidexinying。chiyouqiushixinlidexiaofeiquntizhuyaoshichengshudexiaofeizhe、gongxinjieceng、jiatingzhufu,yijilaonianxiaofeiqunti。

2、qiumeixinli

jingjishangyouyidingchengshounenglidexiaofeizhepubiancunzaizheqiumeixinli,jiangjiushangpinzishendezaoxingjiwaibudebaozhuang,bijiaozhuzhongshangpindeyishujiazhi。chiyouqiumeixinlidexiaofeiquntizhuyaoshiqingnianren、zhishijieceng,erzaicileiquntizhongnvxingsuozhandebiligaoda75.3%。zaichanpinleibiefangmian,shoushi、huazhuangpin、fuzhuang、gongyipinhelipindebaozhuangxugengjiazhuzhongshenmeijiazhixinlidebiaoxian。

3、qiuyixinli

chiyouqiuyixinlidexiaofeiquntizhuyaoshi35suiyixiadenianqingren。gaileixiaofeiquntirenweishangpinjibaozhuangdekuanshijiweizhongyao,jiangjiuxinying、dute,yougexing,jiyaoqiubaozhuangdezaoxing、secai、tuxingdengfangmiangengjiashishang、gengjiaqianwei,erduiyushangpindeshiyongjiazhihejiagegaodibingbushifenzaiyi。zaicixiaofeiquntizhong,weichengniandeshaonianertongzhanyouxiangdangdadebizhong,duiyutamenlaishuoyoushichanpindebaozhuangbichanpinbenshengengweizhongyao。zhenduizheiqunbukehushidexiaofeiqunti,qibaozhuangshejiyingtuchu“xinqi”detedian,yimanzutamenqiuyidexinlixuqiu。

4、congzhongxinli

congzhongxinlidexiaofeizheleyuyingheliuxingfengqihuoxiaofangmingrendezuofeng,cileixiaofeiquntidenianlingcengcikuadujiaoda,yinweigezhongmeitiduishishangjimingrendedalixuanchuancujinlezheizhongxinlixingweidexingcheng。weici,baozhuangshejiyingbawoliuxingdequshi,huozhijietuichushenshouxiaofeizhexihuandechanpinxingxiangdaiyanren,tigaoshangpindexinlaidu。

5、qiumingxinli

wulunnayizhongxiaofeiquntidoucunzaiyidingdeqiumingxinli,zhongshishangpindepinpai,duizhimingpinpaiyouxinrenganhezhongchenggan。zaijingjitiaojianyunxudeqingkuangxia,shenzhibugugaishangpindegaojiaweierzhiyirengou。yinci,baozhuangshejishulilianghaodepinpaixingxiangshichanpinxiaoshouchenggongdeguanjian。

zongzhi,xiaofeizhedexinlishifuzade,henshaozhangqibaochiyizhongquxiang,zaidaduoqingkuangxiayoukenengzongheliangzhonghuoliangzhongyishangdexinliyaoqiu。xinlideduoyangxingzhuiqiucushizhechanpinbaozhuangchengxianchutongyangduoyanghuadeshejifengge。


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